Well over 2 decades ago, a gold smith and his wife opened a store in Copenhagen, Denmark. The couple, known as the Enevoldsens, designed and manufactured both beads and brilliantly crafted charms to sell as part of their range of distinguished and affordable Jewelry. It is from this humble founding that the Company Pandora, and the respect the brand commands today, was born. Their work begun with the use of exotic materials to create the beads; including unconventional methods to combine the use of silver, gold, glass, and many other precious stones in their work. From this their most famed product was released – Pandora charms.
Pandora pioneered a very ingenious concept which was foreign in the jewelry industry; allowing customers the opportunity to create their own jewelry by providing them with the styled parts they need to create a complete piece. It works by allowing you to buy a base bracelet first; then you can choose from an extensive list of designs, a charm that you find appealing; you can also mix and match ready made designs with added charms from your own designs. This concept was well received by both domestic and international markets, and served as the primary catalyst of Pandora’s immense growth as a company.
More and more women became attracted to the Pandora charmed bracelet, buying in the masses because of the company’s well thought out slogan, “one charm for every unforgettable and charmed moment in your life”. Each Pandora bead and Pandora bracelets has its own unique identity, so it is not at all surprising why anyone would see Pandora’s charms and bracelets as very attractive.
Pandora’s products have become a household brand in the United States. Many people have gone even further in the Pandora phenomenon and created their own personal collections based on charms bought from Pandora jewelry; they have created strikingly beautiful and amazing Jewelry that has never been seen anywhere else. One would think that these were made professionally for them by Pandora’s designers when in truth, only a little creative imagination led to such stunning style. You too can test how creative you can be with Pandora’s range of products.